Glossary

  • Analogue: Devices which record data linearly from one point to another. Analogue devices read the media, such as tapes or records, by scanning the physical data off the media.
  • Digital: Devices which perform all calculating using ones and zeros. This method of computing is referred to as the "binary system". Digitized information is recorded in binary code of combinations of the digits 0 and 1, also called bits. which represent words and images. Digital technology enables immense amounts of information to be compressed on small storage devices that can easily be preserved and transported.
  • There are 5 media sectors; Moving Image, Audio, Websites, Publishing and Gaming 
  • A media platform is what we use to consume the media for example Netflix 
  • An example of a media product would be 'The Lego Movie'
  • Device is what we consume the media from for example an IPhone 
  • Cross Media Synergy is when a product uses more than one media sector to brand itself.
  • Technological Convergence is when a Device caters for more than one media sector 
  • Pre-Production, Production, Post-Production, Distrubition and exhibition are the 5 stages of production.
  • Access is how someone can access something

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