CLASS NOTES
Analogue or Digital
Digital Media sectors, products and platforms.
Devices; are used to consume the media.
Cross Media Synergy
When one more than one media sector work together work together on the same product.
Synergy is often used across the media as it is a good way to make profit and advertise a media product, examples of a good use of synergy would be 'the walking dead'. It has a graphic novel series, TV show and a game series, this is an example of cross media.
STAGES OF PRODUCTIONS.
The 5 stages of productions
1. Pre-Production
2. Production
3. Post-Production
4. Distrubition
5. Exhibition
1. Pre-Production
The Idea
Script
Characters
Levels
2. Production
Animating
3. Post Production
Voice Acting
Editing
4. Distrubition
sell game to the public
5. Exhibition
people play game.
Audio
1. write a song
2. record the song
3. mix vocals with instrumentals
4. release to streaming services and radio
5. people download song
How has access to digital media technology changed the way in which audience consumes media?
Audiences consume media in a new way, it is now easier for an audience to watch a film on their phone, with streaming services like 'Spotify' and 'Netflix' becoming more and more popular, it is clear that digital media technology is an easier and quicker way of consuming the media.
TECHNOLOGICAL CONVERGENCE
media technologic convergence is the tendency that as technology changes, different technological systems sometimes evolve towards performing similar tasks.
For Examples; a mobile phone can now do more than just call and text, it has a number of other features
immediacy
How fast or slow you get something?
access
how we can use something
convevineance
how reliable something is
portability
easy to move around
connectivity
how well does something join with the rest of the wOrld
interactivity
how you work with something
personalition
how something can be personalisEd
Explain the advantages and disadvantages of technological convergance
technological convergence is when technology advances to create a better device that will suit the modern world, an example of this would be a mobile phone as phones now have more and more technological advancements to its original beginning. there are many advantages to this, for example it is easier to find out where you are if you get yourself lost due to the built-in GPS that is provided on the phone. However, the portability on a mobile phone can sometimes bring it down as mobile phones require a lot of battery which often means phones die very quickly
1. Analogue & Digital
2. Media sectors, platforms, products and devices.
3. synergy
4. media processes - stages of production
5. Technological Convergence
Regulatory bodies
Films: the regulatory body that controls film is the BBFC,
The BBFC check the content to determine its age rating
Games: PEGI - Pan European Game Information.
Adverts: ASA - Advertising standards authority
Press: IPSO - Independant Press Standards Organisation
Communications: OFCOM - office of communications
The digital media industry has changed rapidly, due to the growth in digital technology. nearly every person and company uses digital media to access information, entertainment and social networks.
Analogue: Devices which record data linearly from one point to another. Analogue devices read the media, such as tapes or records, by scanning the physical data off the media.
- Digital: Devices which perform all calculating using ones and zeros. This method of computing is referred to as the "binary system". Digitized information is recorded in binary code of combinations of the digits 0 and 1, also called bits. which represent words and images. Digital technology enables immense amounts of information to be compressed on small storage devices that can easily be preserved and transported.
Digital:
- Mac Computers
- Phones
- TV
- smoke alarm
- computer mouse
- projector
- remote
- speakers
Analogue:
- clock
- lights
Digital Media sectors, products and platforms.
- Gaming
- Film & TV
- Music
- Social Media
The five main media sectors;
- Moving Images (Film, TV)
- Audio (Radio, Podcasts)
- Publishing (Magazines, Books)
- Websites
- Gaming
Sectors; An area or portion of the media that is distinct from others.
Products; The media that is created, for example movies, TV shows, Games ETC.
Platforms; a digital way for media to be distributed.
Devices; are used to consume the media.
Harry Potter E-Book; Kindle
Grand Theft Auto; PS4 Store
Game of Thrones; Sky on demand
Podcasts; ITunes/SoundCloud
Spotify; Phone
Call of duty; PS4 Store
Fast and Furious films; Netflix, other streaming services.Cross Media Synergy
When one more than one media sector work together work together on the same product.
Synergy is often used across the media as it is a good way to make profit and advertise a media product, examples of a good use of synergy would be 'the walking dead'. It has a graphic novel series, TV show and a game series, this is an example of cross media.
STAGES OF PRODUCTIONS.
The 5 stages of productions
1. Pre-Production
2. Production
3. Post-Production
4. Distrubition
5. Exhibition
1. Pre-Production
The Idea
Script
Characters
Levels
2. Production
Animating
3. Post Production
Voice Acting
Editing
4. Distrubition
sell game to the public
5. Exhibition
people play game.
Audio
1. write a song
2. record the song
3. mix vocals with instrumentals
4. release to streaming services and radio
5. people download song
How has access to digital media technology changed the way in which audience consumes media?
Audiences consume media in a new way, it is now easier for an audience to watch a film on their phone, with streaming services like 'Spotify' and 'Netflix' becoming more and more popular, it is clear that digital media technology is an easier and quicker way of consuming the media.
TECHNOLOGICAL CONVERGENCE
media technologic convergence is the tendency that as technology changes, different technological systems sometimes evolve towards performing similar tasks.
For Examples; a mobile phone can now do more than just call and text, it has a number of other features
immediacy
How fast or slow you get something?
access
how we can use something
convevineance
how reliable something is
portability
easy to move around
connectivity
how well does something join with the rest of the wOrld
interactivity
how you work with something
personalition
how something can be personalisEd
Explain the advantages and disadvantages of technological convergance
technological convergence is when technology advances to create a better device that will suit the modern world, an example of this would be a mobile phone as phones now have more and more technological advancements to its original beginning. there are many advantages to this, for example it is easier to find out where you are if you get yourself lost due to the built-in GPS that is provided on the phone. However, the portability on a mobile phone can sometimes bring it down as mobile phones require a lot of battery which often means phones die very quickly
1. Analogue & Digital
2. Media sectors, platforms, products and devices.
3. synergy
4. media processes - stages of production
5. Technological Convergence
Regulatory bodies
Films: the regulatory body that controls film is the BBFC,
The BBFC check the content to determine its age rating
Games: PEGI - Pan European Game Information.
Adverts: ASA - Advertising standards authority
Press: IPSO - Independant Press Standards Organisation
Communications: OFCOM - office of communications
Audience Research
Audience Statics: when facts are collected on things like circulation, website 'hits', box office figures. ratings, sales, etc.
Primary Research: research that is conducted first hand.
Secondary Audience: 'second - hand' research conducted using existing primary research information.
Qualitative Research: uses opinion and preferences.
Quantitive: uses numbers and sales.
Open Questions; allows for a response that is more than yes or no.
Closed Questions: allows for a yes or no answer.
an audience profile is one way for producers to to work out who exactly is buying there product.
1. Some ethnic groups are represented as stereotypes throughout the media. sometimes the representation of an ethnic group may come across as offensive, this often occurs when a character in a film or TV show is portrayed in a certain way that highlights a certain ethnic group in a negative light an example of this would be Apu from the simpsons, he follows the stereotype of an Indian.
He has a long surname, has a obscene amount of kids, was forced into marriage and works at a corner shop.
2. Consumers can now become producers due to the advancements of technology and digital media. platforms such as YouTube and SoundCloud allow for the public to create and upload their own content. this creates a form of equality between consumer and producer.
3. Young people use mobile devices to access radio broadcasts as it is an easier way to hear the radio on the go.
Stylistic codes, Denotation and connotation.
connotation: what you associate it with.
denotation: what it actually is.
diffrent images have diffrenrt meanings depending on who is viewing.
written codes:
the study if writing codes includes
slogans
typeface
heading
captions
style
choices of words
Mise-En-Scene; everything you see in a shot.
lighting
editing
sound
connotation;
darkness
mystery
horror
dennotation:
man walking through a dark alley way.
this image to me means mystery, i believe this because of the dark and gloomy look of the image.
camera shots and angles
Sound and Music
ambient sound - the sounds of everything going on around the person who is speaking.
sychronised sound - when sound matches the sound
voice over sound - sound that is dubbed onto any picture sequences.
sound effects - usually added to the soundtrack at the end in post production.
diegetic sound - sounds whose source is visible on the screen.
non diegetic - sound which isn't visible.
Narrative
narrative is the storyline.
most mainstream films follow a straight forward structure.
Todorov's theory is that all narrative can be broken down into 5 parts regardless of genre.
1. equilbbrium
2. distruption
3. recognition
4. attempt to repair
5. resolution
Reception Theory
the theory states that media text are ex-coded by the producer meaning the whoever producers the text fills the product with value and messages.
dominant or preferd reading.
1. dominant - when the text is read in the way the writer intended.
2. negioted reading - is when the audiences can see the point but has their own opinion
3. oppostional reading - audience rejects the meaning completely and has a bad response.
The picture is unsuitable as it depicts men as strong and dominant. this can be seen as unsuitable as a consumer can view it as it can be seen as sexist. it also creates an image that men may feel as if they must be like the main in the picture.
an audience profile is one way for producers to to work out who exactly is buying there product.
1. Some ethnic groups are represented as stereotypes throughout the media. sometimes the representation of an ethnic group may come across as offensive, this often occurs when a character in a film or TV show is portrayed in a certain way that highlights a certain ethnic group in a negative light an example of this would be Apu from the simpsons, he follows the stereotype of an Indian.
He has a long surname, has a obscene amount of kids, was forced into marriage and works at a corner shop.
2. Consumers can now become producers due to the advancements of technology and digital media. platforms such as YouTube and SoundCloud allow for the public to create and upload their own content. this creates a form of equality between consumer and producer.
3. Young people use mobile devices to access radio broadcasts as it is an easier way to hear the radio on the go.
Stylistic codes, Denotation and connotation.
connotation: what you associate it with.
denotation: what it actually is.
diffrent images have diffrenrt meanings depending on who is viewing.
written codes:
the study if writing codes includes
slogans
typeface
heading
captions
style
choices of words
Mise-En-Scene; everything you see in a shot.
lighting
editing
sound
connotation;
darkness
mystery
horror
dennotation:
man walking through a dark alley way.
this image to me means mystery, i believe this because of the dark and gloomy look of the image.
camera shots and angles
Sound and Music
ambient sound - the sounds of everything going on around the person who is speaking.
sychronised sound - when sound matches the sound
voice over sound - sound that is dubbed onto any picture sequences.
sound effects - usually added to the soundtrack at the end in post production.
diegetic sound - sounds whose source is visible on the screen.
non diegetic - sound which isn't visible.
Narrative
narrative is the storyline.
most mainstream films follow a straight forward structure.
Todorov's theory is that all narrative can be broken down into 5 parts regardless of genre.
1. equilbbrium
2. distruption
3. recognition
4. attempt to repair
5. resolution
Reception Theory
the theory states that media text are ex-coded by the producer meaning the whoever producers the text fills the product with value and messages.
dominant or preferd reading.
1. dominant - when the text is read in the way the writer intended.
2. negioted reading - is when the audiences can see the point but has their own opinion
3. oppostional reading - audience rejects the meaning completely and has a bad response.
The picture is unsuitable as it depicts men as strong and dominant. this can be seen as unsuitable as a consumer can view it as it can be seen as sexist. it also creates an image that men may feel as if they must be like the main in the picture.
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